Pawtions
Pawtions is a healthy dog food brand which supports new dog owners, aged 16-34, in providing a nutritional diet for their pets. Three product ranges are available, each categorised by age, using colour and imagery to support their distinction; these products can be purchased individually or as a multipack. Pawtions promotes its products through social media and print marketing, which is situated in high-traffic areas, shopping centres and veterinary practices, to boost engagement with its target demographic.